Privacy Policy – Marketing Communications 

Effective Date: June 2025 

1. Who We Are 

At The Lancaster Arms (“we”, “us”, or “our”), we are committed to respecting and protecting your privacy. This Privacy Policy explains how we collect and use your personal data when you subscribe to receive email or SMS marketing from us. Our business provides hospitality services such as accommodation, dining, and event hosting. We only send marketing messages with your consent or where permitted under UK law. Contact Details: The Lancaster Arms Station Rd, Newtown Unthank, Leics, LE9 9FP Email: info@thelancasterarms.co.uk Phone: 01455 824265 

2. What Personal Data We Collect 

If you sign up to receive our promotions, newsletters, or event invitations, we may collect: – Your name – Email address – Mobile phone number – Your preferences (e.g. dietary needs, room or seating preferences, marketing interests) – Booking or event attendance history – Consent records 

3. How We Use Your Data 

We may use your data to: – Send exclusive offers, seasonal menus, event invitations, or updates about our hospitality services – Provide personalised content and recommendations – Manage and monitor engagement with our marketing (e.g. open and click rates) 

4. Legal Basis for Processing 

We process your personal data for marketing purposes when: – You have given us clear consent (for example, by ticking a box at check-in or online), or – You are an existing guest or customer and we are promoting similar services you’ve previously used (under the “soft opt-in” under PECR) You can withdraw your consent at any time by clicking “unsubscribe” in our emails, replying “STOP” to SMS messages, or contacting us directly. 

5. Sharing Your Data 

We will never sell your data. We may share your data with trusted service providers (such as email or SMS marketing platforms) who help us deliver our messages. These providers are required to keep your data safe and only use it for our purposes. 

6. Data Retention 

We retain your data only as long as you are subscribed to our communications. If you unsubscribe, we may keep minimal information to make sure we don’t contact you again unintentionally. 

7. Your Rights 

Under UK data protection law, you have the right to: – Access a copy of your data – Ask us to correct inaccurate information – Request deletion of your data – Object to or restrict how we use your data – Withdraw consent at any time – Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk 

8. Contact Us 

If you have any questions about this Privacy Policy or how we use your data, please get in touch:
Email: info@thelancasterarms.co.uk
Phone: 01455 824265